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What Makes Direct-Market Strawberry Farms Successful?

Charles Safley, E. Barclay Poling, Michael Wohlgenant, Olga Sydorovych and, Ross Williams (April, 2004)

Summary

This publication has two components. First, it provides information about the costs and returns of growing, harvesting, and marketing strawberries through direct markets: pick-your-own fields and fruit stands that sell prepicked berries. Second, it identifies direct-market strawberry customers and presents information about their buying behaviors.