Library

Romance vs. Reality: Hard Lessons Learned in a Grass-fed Beef Marketing Cooperative*

Annie Wilson and, Don Hofstrand (April, 2010)

Summary

The purpose of this article is not to discourage other producers from niche marketing, but to share our experiences in our five years of marketing grass-fed beef. The variables in any business effort are so endless that we cannot conclusively pronounce what will or won’t work for others. Times change and undoubtedly some of the production and marketing realities we faced are different now. A new and different formula may work today. We only know what happened to us, and will try to communicate our perspective here.