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Organic Markets and Marketing

Ronald Rainey, Harrison Pittman, Shannon Mirus, Katherine McGraw and, Jennie Popp (2011)

Summary

USDA Economic Research Service reports that the organic food market is the fastest growing sector in United States agriculture.1 With an increased focus on healthy eating, combined with the rise in popularity of farmers’ markets and other direct marketing outlets, organic production presents an alternative marketing opportunity for today’s producers. The rapid growth in the organic food sector provides an emerging marketing opportunity for agricultural producers and businesses interested in specialty niche markets. This fact sheet is designed to answer questions for producers considering organic production.