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Nourishing Community Through Local Meat

Summary

Some farmers are finding success connecting with customers and selling meat directly. Directly marketing meat, for some farmers and producers, can be a way to capture more of the consumer dollar. By bypassing the middlemen – wholesalers, distributors and retailers – direct marketing allows meat producers to receive retail value for their product. For the farmers behind Crooked Gap Farm and Over the Moon Farm & Flowers, direct marketing and developing personal connections with customers has been key to getting established in the marketplace.