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Influence of Personality and Lifestyle Goals on Marketing

Summary

“Sell It,” small farms need to take advantage of niche markets and high-margin sales in order to optimize income. Direct sales to customers are one way to achieve this goal. Direct marketing options include farmers’ markets, community-supported agriculture, farm stands, U-pick, and agritourism. Before engaging in direct marketing, evaluate what you enjoy, your comfort zone with direct sales, and the time you are willing to commit to this form of marketing.