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Cow-Calf Producer Preferences for Voluntary Animal Identification and Traceability Systems

Glynn Tonsor and, Lee Schulz (July, 2010)

Summary

A contentious issue among U.S. livestock producers is the extent to which national individual animal identification and traceability systems are needed. One of the primary reasons a national system has not been widely implemented is the host of concerns cow-calf producers hold regarding the requirements a national system would impose on their operation. To better understand this issue, the preferences cow-calf producers have regarding alternative traceability systems were investigated.