Your marketing plan is your road map to implementing your business ideas and measuring your success along the way. Even if your business is still an avocation, without a plan, you're likely to run down a lot of dead-end paths and waste a lot of time and money. If you already have a business, your marketing plan can help keep you focused on your goals, serve as a reality check, and help get you back on track if you get distracted.
Organization |
University of Maryland Extension |
Publisher |
University of Maryland |
Published |
November, 2014 |
Material Type |
Written Material |