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Writing a Marketing Plan

Ginger Myers (November, 2014)

Summary

Your marketing plan is your road map to implementing your business ideas and measuring your success along the way. Even if your business is still an avocation, without a plan, you're likely to run down a lot of dead-end paths and waste a lot of time and money. If you already have a business, your marketing plan can help keep you focused on your goals, serve as a reality check, and help get you back on track if you get distracted.

Related Materials

What is Marketing?
Marketing Plan Outline
Marketing Strategies