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    Writing a Marketing Plan

    Ginger Myers (November, 2014)

    Summary

    Your marketing plan is your road map to implementing your business ideas and measuring your success along the way. Even if your business is still an avocation, without a plan, you're likely to run down a lot of dead-end paths and waste a lot of time and money. If you already have a business, your marketing plan can help keep you focused on your goals, serve as a reality check, and help get you back on track if you get distracted.

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  • Details

    Organization University of Maryland Extension
    Publisher University of Maryland
    Published November, 2014
    Material Type Written Material

  • Filed Under

    1. Marketing
    2. Other Marketing Topics
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