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    Using Loyalty Programs to Attract Consumers to Value-Added Businesses

    Kathleen Kelley (2016)

    Summary

    Using Loyalty Programs to Attract Consumers to Value-Added Businesses. Differentiating themselves from the competition is necessary for retailers to become and remain foremost in their customers’ minds.

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  • Details

    Organization Penn State Extension
    Publisher Penn State University
    Published 2016
    Material Type Written Material

  • Filed Under

    1. Marketing
    2. Local and Direct Marketing
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