Library

Understanding the Link Between Farmers' Market Size and Management Organization

Garry Stephenson, Larry Lev and, Linda Brewer (December, 2007)

Summary

This report examines the relationship between the size of individual farmers’ markets and the set of management tools used by farmers’ markets. The analysis reveals farmers’ markets will benefit from using the specific set of management tools and resources appropriate for the size of the market. A market must also recognize that it must plan ahead and put in place the appropriate management tools and resources that will allow it to handle the increasing management complexity that accompanies growth. Overall, understanding the link between management structures and market size will enhance the success of individual farmers’ markets and save some from serious problems.