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    Travel the Road to Success with a Marketing Plan

    Wen-fei Uva (December, 1999)

    Successful marketing requires planning. Marketing involves more than the product you are selling. Developing a sound marketing plan that works for you is the first step to improving profitability. A marketing plan serves as a road map. It establishes objectives, assigns responsibilities, and recommends actions for achieving goals. A marketing plan requires the individual to think through the process of how a product/service will be sold. It minimizes the emotion and guesswork when making a marketing decision.

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    Cornell University Cooperative Extension
    Cornell University
    December, 1999
    Material Type
    Written Material