Successful marketing requires planning. Marketing involves more than the product you are selling. Developing a sound marketing plan that works for you is the first step to improving profitability. A marketing plan serves as a road map. It establishes objectives, assigns responsibilities, and recommends actions for achieving goals. A marketing plan requires the individual to think through the process of how a product/service will be sold. It minimizes the emotion and guesswork when making a marketing decision.
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