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    Tips for Print Ads

    John Berry (2016)
    Summary

    The copy is used to describe what you are selling. It's the heart of the advertisement. Remembering the headline you have selected and the results you desire, you now create copy that expands on the headline idea. You are selling the benefits of your products.

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  • Details

    Organization
    		 Penn State Extension
    Publisher
    		 Penn State University
    Published
    		 2016
    Material Type
    		 Written Material

  • Filed Under

    1. Marketing
    2. Local and Direct Marketing
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