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Supermarkets as Alternative MarketOutlets for Virginia-Grown Berries

Joseph Monson and, Denise Mainville (October, 2009)

Summary

Virginia consumers are increasingly interested in consuming locally grown berries such as strawberries, blueberries, raspberries, and blackberries. This demand has piqued Virginia growers’ interest in berry crops as a potential specialty product. Nationally, there is rising demand for berries among consumers, and the high value per acre of these crops is particularly attractive to growers in Virginia who typically operate on a relatively small scale.