Library
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Summary
Blogging allows you, the business owner, to connect with your customers in a way traditional media (i.e., press releases, TV commercials, print ads, etc.) cannot. Traditional media only allows for one-way communication - you speaking at your customers. A blog allows you to have a “conversation” (two-way communication) with your customer. Once you post a blog entry, readers can post comments to which you and other readers can then respond further.
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Details
Organization Penn State Extension Publisher Penn State University Published January, 2016 Material Type Written Material -
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