Blogging allows you, the business owner, to connect with your customers in a way traditional media (i.e., press releases, TV commercials, print ads, etc.) cannot. Traditional media only allows for one-way communication - you speaking at your customers. A blog allows you to have a “conversation” (two-way communication) with your customer. Once you post a blog entry, readers can post comments to which you and other readers can then respond further.
Organization |
Penn State Extension |
Publisher |
Penn State University |
Published |
January, 2016 |
Material Type |
Written Material |