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    Smart Marketing Includes Services and Relationships -- Not Just Products

    Brian Henehan (May, 2001)

    In agriculture, we have a tendency in marketing to focus most of our attention on the hard products we produce and bring to market -- fruits, vegetables, meat, grains, milk, or cheese. Today’s markets demand more attention to the services and relationships associated with marketing the actual product itself. The smart marketer is one who not only produces a high quality product, but also delivers needed services and builds effective relationships with customers.

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    Cornell University Cooperative Extension
    Cornell University
    May, 2001
    Material Type
    Written Material