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    Retaining Good Employees is Smart Marketing Too!

    Rod Hawkes (November, 2000)

    Often overlooked in the quest for marketing efficiency is the cost of employee turnover, a problem plaguing almost all businesses in today’s tight labor market, especially food and agricultural businesses. In light of record low unemployment and a very prosperous economy creating many new entry-level jobs, there is a shortage of people available to work at the entry level. This abundance of opportunities combined with increased mobility in the workforce creates an environment where many people feel comfortable frequently changing jobs for a wide range of reasons.

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    Cornell University Cooperative Extension
    Cornell University
    November, 2000
    Material Type
    Written Material