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    Product Pricing: What Do I Charge?

    Sarah Roth (2007)

    Summary

    Product pricing is a critical activity for a business owner. For most consumers, price can be a determining factor for whether or not they purchase a product. This is particularly true for products that can be classified as wants rather than needs.

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  • Details

    Organization Penn State Extension
    Publisher Penn State University
    Published 2007
    Material Type Written Material

  • Filed Under

    1. Marketing
    2. Local and Direct Marketing
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