Library

Niche Marketing Considerations: Beef as a Case Example

Chris Bastian and, Dale Menkhaus (March, 1997)

Summary

During times of relatively low prices, many producers consider opportunities which may add value and profitability to their cattle. One such alternative available to producers is niche marketing. Niche marketing can be thought of as providing a product to a small segment of consumers. This approach can add value to cattle marketed this way because it can allow producers to capture much of the margin otherwise going to middlemen in the marketing chain.