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Marketing’s Four P’s: First Steps for New Entrepreneurs

Cole Ehmke, Joan Fulton and, Jayson Lusk (May, 2005)

Summary

Each of the four P’s of marketing is a variable you control in creating the marketing mix that will attract customers to your business. As a business manager, you determine how to use these variables to achieve your profit potential. This publication introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for your business.