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    Marketing’s Four P’s: First Steps for New Entrepreneurs

    Cole Ehmke, Joan Fulton and, Jayson Lusk (May, 2005)
    Summary

    Each of the four P’s of marketing is a variable you control in creating the marketing mix that will attract customers to your business. As a business manager, you determine how to use these variables to achieve your profit potential. This publication introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for your business.

  • Details

    Organization
    Purdue Extension
    Publisher
    Purdue University
    Published
    May, 2005
    Material Type
    Written Material