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Marketing Part 2: Connecting With Your Customer

Summary

In the midst of the COVID-19 pandemic, farmers are grappling with new restrictions and new opportunities for sales. Now more than ever, it's important to identify the ideal customer and pinpoint how to reach them. Discussed in this webinar: 1.What are some options for platforms for marketing and sales? How can you pick the best one for you? 2. What are the best methods for reaching potential new customers? Where are the best places to allocate your time and energy? 3. When should you outsource? Once you have your communication principles in place, it will be easier to outsource some of the labor and/or action.

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