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Marketing Alternatives for Feeder Cattle

Summary

Marketing is usually the most difficult management task that the feeder cattle producer has to perform. Proper marketing can make the difference between profit and loss in the feeder cattle business. As is true of production programs and management practices, many marketing alternatives are available to the feeder cattle producer. Most producers spend much of their time and effort improving production practices while spending very little time on the marketing of their product. However, time spent marketing feeder cattle in today´s complex economic environment can pay larger dividends than time spent on improving or implementing many production practices. This fact sheet provides marketing alternatives that can provide some degree of price assurance.