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Market Research: The How To

John Berry (2016)

Summary

Market research for small business involves applying some basic guidelines and techniques to ensure your marketing plan and business decisions are right on the mark. As with any business activity, your market research should be carefully planned, written down and carried out. If your business is already up and running, you probably do market research every day in your routine management activities without even realizing it. Market research simply makes the process more orderly and ensures no bias.