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    Market Development Strategies for Fresh Sweet Corn: Findings from 2001 Retailer Surveys

    Tom Stevens, Robert Degner, Kimberly Morgan, Chris deBodisco and, Lisa House (June, 2014)
    Summary

    In order to better utilize limited marketing dollars, the Fresh Super Sweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) in 2001 to conduct surveys of produce retailers and fresh sweet corn consumers. This document presents the retailer survey results, and outlines market development strategies that the Council may utilize to improve year-round consumption of Florida fresh sweet corn.

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  • Details

    Organization
    		 University of Florida Extension
    Publisher
    		 University of Florida
    Published
    		 June, 2014
    Material Type
    		 Written Material

  • Filed Under

    1. Marketing
    2. Local and Direct Marketing
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