Library

Insuring "Agritainment" (insurance provider perspective)

Joseph Harrington (2005)

Summary

City folk are heading back to the farm--if only for a few hours on the weekend--and it’s changing how some farmers operate. Many farms, particularly those that ring metropolitan areas, are capitalizing on the allure of rural life by inviting the public onto their land for tours, petting zoos, corn mazes, and other farm marketing activities known as “agritainment” or “agritourism.”