How to Direct Market Your Beef portrays how one couple used its family's ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.
Organization |
SARE Sustainable Agriculture Research & Education |
Publisher |
Sustainable Agriculture Research and Education (SARE) |
Published |
2005 |
Material Type |
Written Material |