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Farm-direct Marketing: An Overview and Introduction

Larry Lev (2016)

Summary

This document summarizes benefits, drawbacks, and requirements of several direct marketing options, including farmers markets, farm or roadside stands, Community Supported Agriculture (CSA), U-pick, web and mail-order sales, agritourism, and selling direct to retailers, restaurants, and other establishments. It also discusses the general requirements and challenges of farm-direct marketing, with links to information on getting started in Oregon, Washington, and Idaho.

Related Materials

Farm-direct Marketing: Personnel Management
Farm-direct Marketing: Merchandising and Pricing Strategies
Farm-direct Marketing: Location and Facilities for On-farm Sales
Farm-direct Marketing: Legal Guide to Farm-Direct Marketing
Farm-direct Marketing: Food Safety and Product Quality
Farm-direct Marketing: Financial Management
Farm-Direct Marketing: Costs and Enterprise Selection