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Direct Mailing as a Promotional Strategy

Summary

Developing and maintaining a connection with your customers (or potential customers) is critical for most agricultural businesses. The more customers (actual or potential ones) you have, the tougher it can be to stay in touch. Long before email was conceived, direct mailing was frequently used to send advertisements and promotional materials such as coupons. Although many value added agricultural business owners use email for e-newsletters and other communications, old-fashioned direct mailing can still produce results.