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Creating and Hosting Events at Your Agribusiness

Kathleen Kelley (March, 2023)

Summary

Many consumers can remember spending time with their families visiting apple orchards for doughnuts and cider or a local farmer’s field to pick a pumpkin. These opportunities provide children and adults with an exciting and enjoyable day. This may have prompted a return trip for the family. Research indicates that consumers desire opportunities where they and their families can have an enjoyable day together, support a local business owner, and “get back to nature.” By inviting the public to help celebrate your business’s grand opening or anniversary, the season, a holiday, or other occasion, you may also be developing a relationship that will last well after the event is over.