Library

Building Your Business with an E-mail Marketing Program

Kathleen Kelley and, Sarah Cornelisse (2009)

Summary

E-mail marketing campaigns can provide a good return on investment, having a potentially greater impact than search engines, displays, print, television, and nontraditional methods such as text messaging on mobile phones. With the elimination of postage, printing, copying, and labor needed to address and stuff envelopes, costs for developing and administering an e-mail promotion can be significantly lower than sending promotional items through the mail.