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Best Practices for Sampling at Farmers Markets

Timothy Woods and, Miranda Hileman (October, 2012)

Summary

Our 2011 Regional Farm Market Sampling Survey was a web-based survey targeting on-farm retail market and community farm market visitors that had made at least one market visit during the last 12 months. The purpose of this survey was to provide insight into how farm market vendors may try to shape sampling experiences for shoppers at the farmers market. Our best practices checklist is based on 3,406 usable responses from market visitors conducted across eight states: Indiana, Illinois, Kentucky, Missouri, Ohio, Tennessee, Virginia and West Virginia.