Library

Asking Good Questions: Surveys

(2016)

Summary

Surveys are probably the most common method of gathering information from customers, and are particularly useful for understanding the proportions of your customers that fit a particular description. For example, you might want to know the percent of your customers who heard about you through your brochures, the average rating your customers give to potential products for next season, or the top three positive and negative qualities of your business identified by your customers.