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A Marketing Primer for Businesses

Helen Randall (April, 2010)

Summary

A basic understanding of the scope of marketing – and the questions raised therein – can help a value-added venture immensely. You may be well versed in the terminology and concepts of marketing as they relate to agricultural production. What applies under that umbrella is still important to many of you. But the scope of your marketing considerations enlarges when you become involved in processing or other start-up business frameworks.