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    Marketing to Ethnic Segments: Halal Products

    Dana Ollendyke (2016)
    Summary

    Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Muslims, who are obligated to eat only Halal-certified foods according to their religious beliefs.

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  • Details

    Organization
    		 Penn State Extension
    Publisher
    		 Penn State University
    Published
    		 2016
    Material Type
    		 Written Material

  • Filed Under

    1. Marketing
    2. Local and Direct Marketing
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