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    Developing a Dairy Marketing Plan

    Mark Stephenson (May, 2002)

    The only way to ultimately make good decisions about the adequacy of a milk price and the strategy employed to protect it is to remove emotions from the decision-making process. This is best done by the development and implementation of a marketing plan. Creating a marketing plan does not need to be a difficult process. However, the process should generate a physical document that is your personal road map to price risk management. There is not "one recipe" for such a document, but there are several items that every good marketing plan should address.

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    Cornell University Cooperative Extension
    Cornell University
    May, 2002
    Material Type
    Written Material