Marketing can generally be thought of as the efforts your company undertakes to encourage potential customers to buy your products or services. Marketing/Sales should be a function of your business, instead of something you think about once in awhile. Furthermore, if you want your marketing efforts to be successful, they should be based on a plan, which is in turn based on real information (versus intuition). In this section we will be discussing the components of a marketing plan and how to successfully create and implement your marketing/branding strategy:
- Identify your target market and competition (Click Here)
- Identify your marketing objectives (Click Here)
- Create a successful marketing plan (Click Here)
- Positioning and branding (Click Here)